Customers can choose the Game Day Nacho Hack with chicken, which includes two high-protein cups of adobo chicken, two large ...

If you’re one of the first 100,000 fans to text the code after watching an Instagram reel, you’ll earn a free entree.

While watching the short video, customers will see a code they can text to 888222 to claim a free regularly priced entrée.

Chipotle is also launching three Game Day Nacho Hacks, available exclusively through the chain’s app and Chipotle.com from Thursday through Sunday.