The Cheesecake Factory Inc. this year is undertaking a number of new marketing initiatives, including taking reservations through the review platform Yelp, the company said Wednesday. The Calabasas ...

Sign up soon so you don’t miss out on an additional free slice. Bloomberg/Getty Images What’s the best thing about The Cheesecake Factory? It is, of course, its ...

The Cheesecake Factory Inc. is set to unveil its new Cheesecake Rewards loyalty program, likely in June, executives said during a first-quarter earnings call Wednesday. The Calabasas Hills, ...

The buzz about The Cheesecake Factory is that it does not accept reservations. I have heard tales of people waiting upward of two hours to get in. So what's the big deal? Maybe people are attracted to ...