How TikTok’s Channel Sales Partner Program is redefining SMB scale

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
CRN

Checking All The Boxes: The CRN 2024 Partner Program Guide

Solution providers and strategic service providers are counting on IT vendor partners and their channel programs to provide training, support and other resources as they work with AI and other leading ...
Business Wire

Ingram Micro Signs New Agreement with AWS to Drive Channel Partner Services Capabilities and Scale

LAS VEGAS--(BUSINESS WIRE)--AWS RE:INVENT 2024—Ingram Micro Inc. (NYSE: INGM) today announced a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) designed to drive more ...
CRN

Nvidia Channel Chief Lists 2025 Priorities For Growing North American Partner Roster

Named one of CRN’s 50 Most Influential Channel Chiefs of 2025, Nvidia’s Craig Weinstein asks his 500 North American partners to invest in its full stack of solutions for generative AI development and ...
B2B Marketing Magazine

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...