A new independent research study finds promotional products deliver strong brand recall while ranking among the most ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

Introduction: Standing Out in a Crowded Market In the current competitive business environment, there is a constant stru ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Promotional products offer businesses a unique opportunity to drive customer engagement and increase their sales figures, but without direct experience, not all business owners understand the full ...

Zagwear, a global branded merchandise agency headquartered in White Plains, NY, with offices across the US, UK, EMEA and APAC, has acquired Arrow Promotional, a NYC- and UK-based promotional ...

With movie stars prohibited from promoting the new "Barbie" film amid the actors strike, toy company and Barbie doll-maker Mattel worked overtime to keep the movie top of mind ahead of its release on ...

The first Universal Fan Fest Nights is on Friday evening, and branded merchandise for the event is available at Universal Studios Hollywood. The black zip-up hoodie features the Universal Fan Fest ...

TTC Tour Brands will discontinue production of branded merchandise in an effort to further its sustainability goals. The company's tour brands include Luxury Gold, Insight Vacations, Trafalgar, ...