Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Corporate branding videos are a digital handshake of business, presenting values, services, or culture with panache on websites, LinkedIn, and YouTube. A clean and crisp 2-minute video builds trust ...