Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Lawyers at A&O Shearman discuss six clauses typically found in a brand licence and identify the main points to consider A brand licence can take many forms, ranging from a solitary paragraph in a sale ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

Brand license agreements can drive business growth and brand recognition. By granting rights to use, develop, and commercialize technology and other IP (such as trademarks), license agreements enable ...

More than 200 exhibitors, representing all IP categories, have already signed up; attendee registration is now open with new ticketing options designed to maximize attendee value and ROI. As the ...