Bounce rate calculates the percentage of visitors who arrive on a website and leave after viewing just one page, without engaging further or visiting other pages on the site. According to Google ...

Though often ignored by some businesses, email marketing is the most cost-effective tool that is vital to your digital marketing strategy to nurture leads, increase return on investment (ROI), reduce ...

For a channel that’s been around for more than 50 years, email is going strong, with almost 4.5 billion users. But here’s the catch: Not all emails make it to their destination. Some go to spam, ...

We know — bounce rates and marketing analytics can be confusing. You’re getting tons of traffic, but you feel like your bounce rate is high. What should your bounce rate be? What’s a good bounce rate ...

Opinions expressed by Entrepreneur contributors are their own. Bounce rates are a measure of how users interact with your website. It is calculated by dividing single-page sessions by all the sessions ...

When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email ...

Bounce rates can help businesses infer on a page's return on investment. It may take a few tries before a business can find the sweet spot. Google is more than a conglomerate of robots and algorithms.

Email deliverability rates have jumped and bounce rates have fallen. But some sectors are doing better than others, judging by a new benchmark report from Selzy. Which one is doing the worst? Why, our ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you access Google Analytics, which, according to w3techs, examines over half the ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...