BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.

Even when data is in BigQuery, many organizations still rely on SQL specialists for every aggregation. On October 19, 2026, ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

In website traffic analysis, you can check where users came from, which pages they viewed, and what actions they took.On the ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data ...

Google was sitting on two massive collections of data describing its App Engine, a web service where software developers can build and deploy online applications. One data set described the way people ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

This SEO approach to BigQuery answers the question: What do I do once I connect BigQuery to Google Search Console? Let's find out! BigQuery has a number of advantages not found with other tools when ...