It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Those yellow and white lines popping up on Houston’s highway ramps aren’t just for looks. They’re a new safety measure designed to improve visibility for drivers and help prevent crashes in the dark.

If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...