While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

Bengaluru: Having been around for two decades, Indiamart is one of the oldest internet firms in the country. Started by Dinesh Agarwal in 1999 as an export marketplace for businesses, it shifted focus ...

Electronic commerce, e-marketplaces, B2B integration. These words all hearken back to the glory days of the Internet. The world of business-to-business commerce was going to be completely transformed ...

WASHINGTON -- Three-quarters of retailers said the difficulty of coordinating promotion management with manufacturers and vendors is a major obstacle to increased use of B2B e-commerce, according to a ...

In your quest to master business-to-consumer (B2C) digital marketing strategies, you may be overlooking some important business-to-business (B2B) opportunities. The recent economic upswing -- reports ...

The Internet has revolutionised our day-to-day lives both in a business and personal capacity. It allows us to keep up with the latest news, carry out research, book a much-needed holiday and treat ...

At the same time, buyer preferences and expectations are constantly moving. According to Forrester’s 2021 B2B Buying Study, three key trends have emerged as a result of the pandemic. First, the ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...