Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

A marketer’s email etiquette is one of the fastest routes to building—or losing—credibility in B2B relationships. Small missteps like unclear asks, generic messaging and excessive follow-ups not only ...

B2B buyers prefer email as their method of contact — 73% do so, according to statistics provided by Sopro. And it works both ways — 75% of B2B businesses say they are getting good to excellent ROI ...

WebFX reports that B2B buyers now research vendors within AI tools like Microsoft Word and Gmail, shifting vendor discovery away from traditional searches.

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

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