In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to retail and healthcare. However, one sector that is ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.