Facebook has launched Group Effects on Messenger video calls and Messenger Rooms. The new AR feature is designed to make calls more fun and interactive. Group Effects will also come to Instagram.

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Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) solutions, is proud to announce its partnership with Street Art for Mankind (SAM), a non-profit ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Posts from this topic will be added to your daily email digest and your homepage feed. is features writer with five years of experience covering the companies that shape technology and the people who ...

Fireworks were back for the first time in two years — with a twist. Audiences had the opportunity to witness the first-ever firework-augmented reality show broadcast live on KING 5, KONG, KING5.com or ...

Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow creators to build AR effects for use in TikTok’s ...