Attribution isn’t about one clue — it’s about connecting many Attribution investigations almost never hinge on a single “gotcha” artifact. Most of the work happens in the messy middle: weak signals, ...

Molly Deaville, growth director, Dept UK: “Measuring the impact of marketing investment is not a new challenge. There’s no silver bullet solution. “For far too long, the digital industry has ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. How we track, measure and attribute the success of marketing ...

Each model has different credibility which makes it difficult to choose the suitable model for a specific business type and campaign. Marketing attribution is the way by which marketers decide which ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

Click the downloadable graphic: What is attribution science? Humans have increased Earth’s temperature, mainly by burning fossil fuels like coal, oil, and methane gas. The resulting heat-trapping ...

Event attribution seeks to tease out the influence of human-caused climate change on specific weather and climate events. This study will update and expand on the 2016 National Academies report, ...

Reliable identification of the physician–patient relationship is necessary for accurate evaluation. Standardization of evidence-based attribution methods is essential to improve the value of ...