Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Software pricing has evolved, and fast. We started with perpetual licenses, moved to SaaS subscriptions, and now we’re in the era of usage-based pricing (UBP). UBP (and its cousin, outcome-based ...

Usage-based pricing (UBP) is on the rise — 61% of SaaS companies used this model in some form in 2022, VC firm OpenView found out. UBP consists of charging based on how the service or product is ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.