Aside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big week” of announcements that all kick off on Monday.

Apple has scheduled a product launch event for March 4. Rumors suggest the presence of new MacBooks, including a budget-friendly model.

Discover Apple’s March 2026 event highlights, including M5 MacBooks, budget-friendly devices, and next-gen Studio Displays.

Here's what you can reportedly expect from Tim Cook's "big week" of launches that will begin early this month.

Apple has several annual events, but this March 4 "Apple Experience" is not one of them. The unexpected announcement of in-person events in New York, London, and Shanghai surprised many of us, except for Bloomberg’s Mark Gurman, who predicted a device announcement this March. Will Apple announce new iPads and MacBooks? Here’s everything we know.

The iPhone 17e, cheap MacBook and more could be announced before the March 4 Apple event, according to Apple expert Mark Gurman.

Apple's March 4 global event unveils the $599 iPhone 17e with flagship A19 chip and Apple Intelligence, plus M5 MacBooks with immediate availability.

Last week, Apple announced a special Apple experience in various cities around the globe – taking place on March