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One-click purchasing: How click-to-buy is revolutionizing e-commerce
Amazon pioneered one-click purchasing in 2000. Cornell research shows it increases customer spending by 28.5% and reduces the 70% cart abandonment rate online.
Amazon has finally streamlined the process by which folks can buy books via the iOS version of the Kindle app. The iPhone and iPad apps now include a "Get Book" button with each listed title. Hitting ...
The online book-and-whatever-else store was soundly mocked for asserting its "1-click" patent. Now it is being sued by someone else claiming a prior patent on single-button ordering. SAN FRANCISCO — ...
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