The first Best of Beauty Awards ran in Allure in 1996. In the 30 years since, we've never wavered in our commitment to finding the products that don't just do what they say they'll do, they do it ...

To all the beauty girlies out there, it can be a hassle to put together an alluring makeup look and perfect every detail to ensure it looks right. Featured Video You may find yourself spending hours ...

On Valentine's Day, it's not just about choosing the right outfit. Your makeup should also be perfect and, if possible, make you even more alluring to your partner. One particular look makes this ...