Ahold Delhaize USA has officially launched Edge, a proprietary retail media platform designed specifically for the ...

OTT advertising refers to the delivery of video content via the internet, bypassing traditional cable or satellite television. This includes platforms that stream content directly to users’ devices, ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

AppLovin Corp. leverages its AI-powered platform to deliver targeted, automated marketing solutions, positioning itself as a leader in next-gen advertising with substantial growth potential.

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Meta Platforms, Inc. (NASDAQ:META) ranks among the best AI stocks to buy according to analysts. On December 11, Piper Sandler ...

The furor around Made For Advertising (MFA) sites and generative AI content has reignited the perennial brand safety debate. While there have been calls for advertising platforms to introduce controls ...