For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Promotional products offer businesses a unique opportunity to drive customer engagement and increase their sales figures, but without direct experience, not all business owners understand the full ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

Premier Press, an award-winning creative production company soon celebrating its 50th anniversary, today announced it has acquired Glad I Did It! (GIDI) Promotions, a beloved Portland-based ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at [email protected]. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, ...