Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

Writing marketing letters to get clients is a form of direct mail marketing. While this approach typically features mass mailings, whether via email or regular post, you can increase your odds for ...

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing ...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts ...