For many of today’s most successful companies, content marketing has become one of the biggest and most important parts of their overall marketing strategies. No matter what your company does or what ...

For any business, getting marketing right is essential not just for growth but also for establishing brand imaging and keeping it solid. A reliable strategy lets you effectively deliver your message ...

Every year the hotspots for errors shift; my hope is that marketers will continually refocus on where errors are costing them the most. Here are three error-prone areas that were hotspots during 2011: ...

Today, marketers know more than ever about each of their customers. Unfortunately, all too often they fail to use that information and instead use one-size-fits-all marketing. In some cases, that ...

Opinions expressed by Entrepreneur contributors are their own. If you’d told me marketing was the most important skill for successful entrepreneurship even ten years ago, I would have laughed in your ...

Opinions expressed by Entrepreneur contributors are their own. Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require ...

Trial and error is the downfall of many marketers who think that simply testing a variety of marketing tactics can lead them to success. In truth, successful ...

It posts that the three most common mistakes made by marketers are: measuring the wrong things, not being clear on your goals and not engaging enough. It warns that most businesses fail in ...

When I noticed that we were coming up on the 404th episode of the Marketing Smarts podcast, I talked with Chief Content Officer Ann Handley about what might be a fitting way to mark the milestone. At ...

According to the 2022 NMHC/Grace Hill Renter Preferences Survey, 83 percent of prospective renters visited a property or company website when searching for an apartment. Nearly three-quarters (73 ...

Facebook, the social network with 6 million advertisers worldwide, offered credits to reimburse advertisers that were billed for mobile video ads that played on smartphones while out of view, ...