Video now plays a huge role in mobile app marketing. A full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest is for ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

The update will introduce additional ads across search queries to increase app visibility. App Store ads will appear both at the top of search results and further down the page. Existing search ...

Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on ...