Adobe has added artificial intelligence-powered personalization enhancements so users can leverage filtering and intelligence to directly impact the business metrics that matter most on a per activity ...

Adobe today rolled out enhancements to its personalization engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel ...

Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: New Personalization Insights reports; Propensity ...

U.K. telecom giant Vodafone plans to use Adobe’s new app personalization tools in local markets after testing the company’s Target marketing software, per an announcement. Adobe Target’s visual ...

Adobe is adding several capabilities to its Adobe Target in the coming weeks including a general, AI-powered speeding up of the personalization process. The changes are designed to help clients ...

Adobe has announced updates that allows developers to work alongside marketers in Adobe Target for the first time. Adobe has announced new capabilities in Adobe Target, its personalization tool that ...