Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user ...

Is Google's data collection helpful or harmful? If you feel this level of tracking is too invasive, here's how to check what you're sharing and adjust the privacy settings on your account.

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Value your privacy? Listen up. Apple's iOS 6 platform, which ships on the iPhone 5 and can be installed on older iPhones and iPads, is tracking your browsing history. It's doing this to more ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

After major privacy enforcement finally hit Meta’s tracking ads business in Europe earlier this year, the tech giant has confirmed it will be changing the legal basis it claims for microtargeting ...

Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December — up from 7.40% in February. AdGuard’s report — which tracks the share of ad-tracking requests — ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...