Meta Platforms META is infusing AI to improve content recommendations and ad ranking. This is helping the company keep users ...

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When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company to ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

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Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

The Federal Trade Commission and Securities and Exchange Commission have been urged by US Senators Josh Hawley and Richard Blumenthal to probe Meta over allegations that Facebook and Instagram ...

A Reuters investigation examines its tactics, including efforts to make scam ads “not findable” when authorities search for ...