Released today (14 September), Absolut’s global hero film for its ‘Create a better tomorrow, tonight’ platform catapults the viewer through time and space, starting at the moment of the Big Bang and ...

Earlier this month, the makers of Absolut Vodka issued a public apology for running an ad with an early 1830s map of North America with the words "In an Absolut world" emblazoned across the front. The ...

Everything on the Absolut bottle is meant to convey the vodka's heritage, including the portrait of L.O. Smith embossed as a silver seal. It was the 1970s, and a pall of dullness had descended on the ...

A history lesson on vodka, how Absolut is making art as easy to access as music, and the woman making connecting the iconic brand to new artists. Art is in Absolut’s DNA. In 1986, Andy Warhol became ...

Absolut Vodka, owned by Pernod Ricard, is setting up shop in the metaverse to mark the return of Coachella after a tumultuous few years. The virtual installation is meant to draw attention to ...

Released today (14 September), Absolut’s global hero film for its ‘Create a better tomorrow, tonight’ platform catapults the viewer through time and space, starting at the moment of the Big Bang and ...