Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will include ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

In 1980, the advertising agency TBWA made an ad for Swedish vodka brand Absolut featuring a bottle of its product with a halo above it and the words "Absolut Perfection." written below. The ad was an ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...

Absolut is introducing a global platform aimed at better educating consumers and business owners about LGBTQ+ allyship, according to a press release. Called Absolut Ally, the initiative includes an ...

After several years of regional marketing, Absolut returns today with what the brand says is its biggest global campaign in over a decade. "The World of Absolut Cocktails. Born to Mix" sees the Pernod ...