The BMW Vision Driving Experience may not have a particularly exciting name, but what that moniker disguises is the car's purpose: it's a test bed for BMW to show off its latest and greatest electric ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

In a blink-and-you’ll miss it tease, BMW has released more images of its M3-esque VDX Concept, confirming that testing is still ongoing on the not-for-production ‘Vision Vehicle.’ The BMW Vision ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle designed to ...

The "Heart of Joy" is BMW's secret weapon to make electric performance cars fun to drive, and it's previewed in the BMW Vision Driving Experience concept car.

The radical BMW Vision Driving Experience is a quad-motor, high-performance test vehicle that is being used to hone the advanced technology that will power its next-generation of Neue Klasse electric ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the electrical and digital systems, and what BMW calls “driving pleasure.” BMW ...